In a significant legal reversal, a national review panel has overturned a prior decision that blocked Australian-based users from accessing video footage of the violent event involving influencer Charlie Kirk. This challenge was lodged by Elon Musk's social media platform, which contested an directive issued at the request of the national eSafety commissioner.
Following the death of Charlie Kirk at a US campus in September, the eSafety commissioner applied to the review board to assess and rate the available footage. It first determined the content was "unable to be classified", a rating that allowed the commissioner to order platforms to geo-block the videos for users in Australia.
Elon Musk's company filed an appeal for two separate videos related to the Kirk incident. It also appealed a similar ruling on a separate video—depicting the attack on Iryna Zarutska on a North Carolina train—which had likewise been classified as "refused classification".
Arguing its case, X contended that the Kirk video contained only a short moment of violence with no visible weapon. It was argued the recording was low-quality and the focus shifted rapidly from the individual to the bystanders.
The social media giant maintained the footage was not overly graphic, gratuitous, or objectionable, adding that it served as a factual documentation of "a significant incident of historical and political significance that generated widespread discussion". X drew a parallel between the footage and the well-known recording of President John F. Kennedy's assassination.
The majority of the classification panel concluded that, "notwithstanding the heinous nature of the event," the video did not reach a level that was gratuitous, exploitative or offensive enough to justify a complete ban. The board suggested that a longer or clearer version with different editing might have met that threshold. As a result, the board revised the classification of the content to R18+.
Some on the panel held a contrary view, contending the video was "content designed for sharing for the likely purposes of amusement and/or benefit (such as engagement metrics)". They also argued the parallel with the Zapruder JFK film was invalid, as the Kennedy video was made public long after the event, "after public sentiment regarding it had subsided".
In a statement on its official policy channel, X welcomed the ruling.
"X fought this case to defend freedom of expression and the critical nature of access to information about matters of public significance. Our commitment remains committed to protecting these principles."
A spokesperson for the safety regulator acknowledged the board's decision, but noted that the revised classification now means platforms "must take steps to ensure R18+ material being displayed to users under 18".
In related news, the eSafety commissioner has not issued formal notices to social media companies this week regarding disturbing videos from the recent Bondi beach terror attack shared across social media. Officials commented that while the content were distressing, they had not met the high threshold for a "total ban" rating.
Instead, the companies have been advised to use warning labels and screens, such as blurring, on such content in accordance with their own content policies.
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