During last year's race for the White House, Donald Trump wooed voters with promises to lower prices starting on day one. But, after his inauguration, there was minimal attention to affordability issues. This shifted following inflation-weary voters delivered a rebuke at the ballot box. Within days, his team initiated a slapdash effort to address living costs. Regrettably, this initiative is a disorganized endeavor—filled with absurdity, inconsistencies, magical thinking, blame-shifting, and Trumpian dishonesty.
Merely 48 hours post-election, the president began his cost-reduction push with a poorly received remark: “Our groceries are way down. Everything is way down… So I don’t want to hear about affordability.” This comment from the wealthy leader—who frequently associates with other ultra-rich individuals—demonstrated utter contempt for everyday citizens facing difficulties every time they go supermarkets. Essentially, he ignored their concerns as unimportant, suggesting they had it wrong about actual costs.
His assertion that everything was “way down” proved highly misleading and inaccurate. How could every price be decreasing when the taxes he imposed were increasing prices? Official statistics indicate banana prices rose nearly 7% in the last twelve months, the price of beef went up 14.7%, and the cost of coffee jumped by nearly 19%—in part due to punitive tariffs applied to Brazilian products. In the first three quarters, costs increased in five of the six food categories tracked by the Consumer Price Index, including animal proteins (rising over 4%), non-alcoholic beverages (up 2.8%), and produce (up 1.3%).
In spite of the evidence, Trump persists in repeating his big lie about lower costs. Since election day, he has stated there is “almost no price increases,” insisted “prices are way down,” and asserted “living is cheaper under Trump than it was under his predecessor.” Such remarks ignore the fact that general costs have unarguably risen after the previous administration. Currently, price growth is running at a 3% annual rate, which is half again as much than the Federal Reserve’s target of 2 percent. Adding to the inaccuracies, Trump boasted that gas prices had fallen to nearly $2 a gallon, despite government figures indicate they are over three dollars.
Confronted by reality and declining opinion polls, some Trump aides apparently warned that his “costs are falling” rhetoric portrayed him as disconnected from typical Americans. Many voters are frustrated about rising costs after promises of decreases. In response, advisers proposed one quick fix: reduce some of Trump’s beloved tariffs. The logical move contradicted the president’s unrealistic claim that additional taxes would not increase costs for American shoppers.
With certain taxes reduced on coffee, beef, tomatoes, and bananas, the administration will probably claim that he has cut prices once those foods begin to fall in price. That would be similar to a firestarter taking credit for putting out a blaze that he ignited. On another occasion, while speaking McDonald’s executives, he stated that “this is the peak period of America” and assured the audience that “prices are coming down and all of that stuff.” These comments come naturally for a billionaire to make, but they ring hollow to millions of Americans facing hardships—particularly when millions risk losing food stamps or skyrocketing health premiums.
Per a recent poll from October, 74% of Americans think the state of the economy are mediocre or bad, while just a quarter consider them good or excellent. Another poll found that 61% of Americans feel Trump’s policies have “made the economy worse” in the country.
The treasury secretary, the president’s top economic official, recently disputed claims of a prosperous era. He stated that far from booming, certain sectors of the American economy “are in recession.” Industrial production—a priority for the administration—seems to have shrunk for eight months in a row and lost approximately 33,000 jobs this year. Citing these challenges, Bessent called on the central bank to cut interest rates—an action that could help affordability.
In response to widespread concern about living costs, Trump suggested a cash handout of “a dividend of at least $2,000 a person” excluding “high income people.” To numerous households in need, it seems like manna from heaven, but the prospects are dim that lawmakers—already alarmed about huge budget deficits—will approve such a plan. The scheme could increase federal spending, increase interest rates, and potentially drive prices higher by injecting cash into the economy.
A further proposed solution for cost issues centered on creating half-century home loans, with the notion that this would reduce monthly mortgage payments. But, reality is that such lengthy loans have minimal impact to reduce installments—often cutting them by a small amount each month. The downside is that these loans could significantly increase the total interest borrowers pay and hinder building home value.
In their cost-cutting effort, Trump and his team have once more pointed fingers at Biden for economic problems, such as increasing costs. Officials claimed they “inherited a disaster from Joe Biden” and were “cleaning up Biden’s inflation.” These are unfounded and untruthful claims. Actually, Biden left a strong economy, with low price growth, economic growth strong, and unemployment low. But, Trump’s policies—particularly his tariffs—have resulted in an difficult situation, driving costs higher and slowing GDP growth.
According to Mark Zandi, chief economist at Moody’s Analytics, numerous regions are experiencing economic decline, with their economies damaged by Trump’s tariffs. He worries that if key regions such as California and New York enter a downturn, the nation could slide into a broad economic slump. In downturns, consumers generally possess less money to spend, and price increases often falls. Sadly, given the highly-touted affordability campaign probably ineffective to hold down prices, his most effective “tool” for achieving increased affordability might end up pushing the nation into recession—something that struggling Americans really can’t afford.
A seasoned financial analyst with over a decade of experience in wealth management and investment consulting, passionate about empowering others.